THE THIRSTY FARMER
A hometown bar in the rural hills of the garden state
THE BRIEF
Provide a welcoming environment where locals and visitors alike can enjoy quality drinks, bar food, and lively conversation in a rustic setting.
The logo should be “classy, modern / rustic, fun, vibrant, balanced, engaging.”
ROUND 1
I presented two distinct options. The first a homage to the classic, rustic imagery of a small farm town. The other, a minimalist and geometric mascot one could expect from newly established bars.
ROUND 2
The client decided to pursue the keg + tractor combo, but with more a more cartoony and clear flair. They also wanted to see a new variation including a more traditional tractor.
ROUND 3
After a lengthy meeting, revisiting the brief and evaluating the successfulness of the past rounds of revisions, we came to the mutual decision to circle back to the mascot variation of the logo. But we felt something was missing from that first round…
The final logo is modern, fun, and memorable while staying true to the countryside the bar resides in. A perfect combination of a fresh take with a familiar feel.
